Staff Product Designer · 7+ years

Hi, I'm Fiona Lai.

I build design infrastructure for complex products — from 0-to-1 systems to enterprise platforms serving millions of users across North America.

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Selected work

Design Systems 0-to-1

Building a design system from zero at Book4Time

Created the first design system for a luxury spa and resort platform — token architecture, component library, and governance — as sole design systems owner across 100+ enterprise properties.

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Aa
Component — Service Card
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Mon · 9:00am
Tue · 2:00pm
UX Design Booking Flow

Booking flow for luxury spas and resorts

Designed Agilysys's first multi-day booking experience — reducing errors by up to 53%, cutting support tickets by 57%, and securing a major enterprise client.

Rogers Business
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Design Systems B2B Platform

Multi-line purchase flow at Rogers Communications

Redesigned the wireless purchase flow so customers could buy multiple lines in one session — eliminating the biggest drop-off point for new customers at one of Canada's largest telcos.